The FTC released guidance for businesses engaged in "native advertising." You may review this brief update released at the end of December 2015 by the FTC here: https://www.ftc.gov/tips-advice/business-center/guidance/native-advertis...
When choosing a brand name you may want to consider the persuasive power of letters and sounds. This article discusses patterns found in brands that create emotional bonds and connections with consumers.
Churches in Scotland, England and Wales plan to "show banks and payday lenders a fairer approach to finance." Much needed response to an important consumer protection issue that impacts many working families struggling with debt and income deficiencies. http://www.heraldscotland.com/news/health/churches-woo-customers-from-wonga-in-unprecedented-lending-broadside.118229705